Survey: How Kids 12 & Under Use Web Technology

08.02.2010 | Author: funshiki | Posted in internet, startups, video, web

Yesterday we posted a video from the Teens in Tech conference , looking at how teens perceive technology. Today we’re co-launching a survey which aims to find out how children 12 years and younger use web technology. We’ve partnered with Boston research firm Latitude , who provided the survey tool and will help us analyze the data. The survey will be open for 2 weeks, after which ReadWriteWeb and Latitude will list and analyze the results. If you’re the parent of a child 12 and under, then we invite you to participate in the survey by clicking here . Sponsor The study is open to all children aged 12 and under. It’s important to note that you DO NOT need to reveal the identity of your child. We’re super conscious of the privacy issues regarding children on the Web, so you may enter a nickname into the survey instead of your child’s real name. In a nutshell, here’s how the survey works. With you (the parent) always at the controls, the survey will ask your child to draw his or her response to a question. There is a special tool for you to upload the resulting drawing, in JPEG format. The survey will then gather some general information about the child’s computer use, which should only take 5-10 minutes. As explained in a background post by Latitude’s Kim Gaskins, the survey aims to discover how children use and understand Web technology, the environmental factors that contribute to these understandings, and the extent to which children can think ‘innovatively’ about web technology. The study also intends to deduce real-world applications from the drawings that the kids create. Click here to begin the survey process. Latitude is a research-driven consultancy for technology and media companies. It works with clients to discover and develop opportunities for next-generation content, software, and communications technologies through a combination of web-based applications and innovative research methods. Visit life-connected.com for other Latitude studies, or email ischulte@latd.com to learn more about working with Latitude. Discuss