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SXSW 2010 for Cloud Lovers

Fascinated by the cloud and what it means for the future of Web apps, social gaming, open-source and the after life? Then you have plenty to keep you busy if you are heading to SXSW this year. This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn’t your cup of tea, be sure to check back for more information soon! Sponsor Can You Run a ‘Serverless’ Business? This discussion looks like one of the better cloud panels at SXSW. It features panelists such as Amazon CTO Werner Vogels, who is there to discuss how cloud computing platforms have evolved so that it is possible to run a ‘’serverless” business with confidence. Accessibility: What It Is For and Where It is Going How does the cloud affect accessibility? Will cloud-computing allow for a metaphorical curb cut out, allowing access to rich Internet applications? Ahhh – another example of how cloud computing is affecting all aspects of our word. From the SXSW guide: “Could a Software as a Service (SaaS) model deliver assistive technologies as a cloud-based service? The National Public Inclusive Infrastructure (NPII) is trying to do just that. As a facilitator for more rapid deployment of assistive technologies and a means to prototype new business models for emerging assistive technologies, AT could become part of an extensive infrastructure of readily available, electronic curb cuts that allow for seeamless access for a broader range of users than have been included to date.” Drupal in the Cloud! Pantheon is an open-source cloud hosting initiative for the Drupal development community. Josh Koenig will examine “The Cloud” as a concept, look at the marketplace for cloud services, and dig into what it takes to build an application on a cloud-based platform. Our Interactive Culture Clouds Were not sure about this one. Looks like it’s made for SXSW with its discussions about how business and love meet. We’re uncertain how the cloud plays into this one but just about everything does these days, doesn’t it? Next! You Developed the Content — Now Build The Hardware The cloud is sending developers back to the labs to rethink and build new hardware that fits the wave of cloud-based applications in the market. Cool! From the SXSW Guide: “This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications.” Become Immortal: Understanding the Digital After Life Now talk about ghosts in the machine. Just think, when we die our identities will float in cloud networks all over the world. This may be the most philosophical discussion around cloud computing that we see at SXSW. It’s time to explore the digital beyond! Finally, can one man be a cloud? The cloud is just about anything at SXSW so a man on a bike with a wifi hotspot in his backpack must qualify. Look for “The Jason Cloud,” as you walk the streets of Austin. Considering AT&T’s service, you may want to hire a bike taxi and follow Jason around for a few days. Discuss

6 Thoughts About Location Madness

Location based social networks – are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW . We’re excited about location too; see our enthusiastic write-ups What Twitter’s Geolocation API Makes Possible and The Era of Location as Platform Has Arrived . But it’s getting a little ridiculous. We offer below a few thoughts to consider about all this location madness. Sponsor That Phrase: “Location, Location, Location” You’re going to hear journalists use it far too much. Want to know where it came from? Language sleuth William Safire investigated for the NYT last year and concluded that the phrase was probably first used in a 1926 real estate classified ad in the Chicago Tribune: “Attention salesmen, sales managers: location, location, location, close to Rogers Park.” Don’t you feel more savvy now? Too Many Startups? We’re under embargo on almost all of them, but we can tell you there are at least 25 companies making location-related announcements at SXSW this week. Probably more. The Dunbar number of startups in a particular market, if you will, is something like 5. More than that and most people stop taking new entrants seriously. It’s one thing to offer different technologies along the value chain of location, but sharing your location and aggregating messages by things like hashtag are two very crowded niches right now. One of my favorites is SitBy.Us , an app that lets you see where your Twitter friends are sitting in a conference session. That’s pretty cool. You’ve got to wonder if and when Location will Jump the Shark and what consumer exhaustion for it might mean for the long-term prospects of the market. Everyone wants to be “the Twitter of SXSW 2010″ but the fact is that SXSW represented a statistically insignificant increase in Twitter usage , historically speaking. Location Startups “Not Playing Nice” There are loads of ways to post your location but it’s very hard to get a feel for who exactly is where. SimpleGeo launched a site called Vicarious.ly today that aggregates check-ins across scads of services, all around Austin. It doesn’t work very well, though. SimpleGeo’s Matt Galligan told us today that the site is really just a proof of concept and that our perception that these startups aren’t playing very nice together is very true. “And it’s a real shame,” he told us. It’s hard for a 3rd party service to clearly identify whether these competing services are really talking about the same location, for example. No one tells their users what users on competing services are up to in the same location. Gowalla’s Josh Williams says he doesn’t know what the problem is and that Gowalla is very open about user data by open standards. Update: Galligan pinged us after publication to clarify: “I mostly meant the problem with venue data was because of how awful the *business listings* market is. There’s certainly issues with non-connecting venue data but it’s a *very* hard problem to solve, so I don’t blame them right now. It can, however, be solved in the future.” We Need Cross-Service Venue Tracking If you’re thinking of going to a place, or you’re there and wonder who else is, what you need is a place where you can see who has checked in there across all services. For the place to be at the center of your experience, not the service. Michael Arrington says the new AOL Lifestream lets you track particular locations, but that service only supports Foursquare among location services. What we need is something like that across any and every check-in service. That’s the kind of thing that data standards can enable. Google’s Chris Messina told us that the Activity Streams standard has a namespace for “place” and would probably add support for GeoRSS soon, but that so far Google Buzz is the only location service that seems to be supporting it. Gowalla Doesn’t Get Enough Love Gowalla’s API is read-only, meaning that 3rd party apps can’t publish check-ins to the service like they can to Foursquare. Gowalla says they are working on it, but they are the underdog already and this isn’t helping. AOL’s cool new Lifestream product , for example, only supports Foursquare, not Gowalla. That’s a real shame. You know what’s nice about Gowalla, though? You can see who has checked into a place and when, even if they aren’t friends of yours. That’s not something that’s easy to do with Foursquare at all. It’s also much prettier than Foursquare and uses peoples’ full names, instead of grade-school-style first names and last initials. Gowalla’s API just isn’t seeing the adoption that Foursquares is, though. Have you seen Avoidr.org for example? That’s pretty funny stuff and it’s built on top of Foursquare. The above is for illustration purposes only. I like both these guys just fine. Imagine the Future, It’s Going to Be Different If location based services ever become popular with the mainstream, every urban area might end up looking like the Foursquare map of downtown Austin this weekend. That means services are going to have to come up with creative and interesting new ways to make that data usable day-to-day and not overwhelming. Likewise, when you think about the future, imagine Facebook being a player in this market, because they are going to be soon. It’s possible that Facebook and Twitter could be where all these other services meet-up. Brightkite has different features than BlockChalk but we can see what our friends are doing across any of these apps on Facebook, perhaps. And Facebook is where your mom checks-in, if she’s not an early adopter. Finally, will location tracking be persistent? Loopt right now uses mobile carrier tie-ins to track your location constantly and expose it to a circle of trusted friends. Is that something that all services will enable in the future? Gowalla CEO Josh Williams told us “no way” does he think that will be the dominant model, but Adam Duvander, author of the forthcoming book Mapscripting 101 , says he agrees with Loopt: that the value in persistent location tracking will be so compelling that everyone will end up going for it in the end, once proper privacy settings are figured out. What do you think, do you think persistent location tracking is the future of location based services? These are some of the things I’m thinking about location this week. Discuss

Cloud Religion: Do’s, Do Not’s, and a Glimpse of Nirvana

As the cloud is getting more players and interfaces, best and worst practices are emerging. As the market grows and more companies try to plug in, the cloud may benefit from guiding principles. Similar to new technology movements in the past, a natural process is underway to define “what is good”, which, for some in the industry, equates to “what is open”. Like religion itself, open can be defined in ways that are uplifting, or on the other side of the coin, restricting. Also, we learn again, nothing is free. Sponsor Cloud APIs Must Walk on Water If you’ve been part of a software development project, you know that sometimes it’s hard to get the team to all agree on best practices for interface design, database optimization, or even what technology to use. In this analysis, we take a look at some of the movements in cloud computing that start to lay a framework of good as it relates to this technology. In this context, API designers for cloud applications need to think ahead and avoid common pitfalls. For several reasons, more than ever before. First, because many people will be accessing your one piece of code. Second, is that in this world of open APIs, it’s easy to compare your code against another. We notice that data management practices are at the core, and details matter when provisioning in platforms. At the same time that groups are forming to align practices and forms of virtualization and cloud standards, a voice whispers that perhaps this is a free-market problem. People who benefit at solving it, will; others will ignore it or compete directly. We enjoyed this post from Joyent on where standards matter in a practical sense. In essence, the question raised: If a vendor makes it easy and bakes in the ability to “just do it”, do you know or care about the standards? This seems to mirror an iPhone development paradigm, which is to expect work from the vendor SDK or libraries. The SDK wraps standards implementations, which is done in the way best understood by that vendor. Do Unto Others as You Would Have Done To You We know the cloud is big – perhaps it will inevitably be bigger than the Internet itself as it usurps our conception of location, space and time. Where power forms, rules, groups, and organizations do as well. In information technology there is always tension between open standards and defacto standards. The former are crafted through agreements, the latter through leadership and market dominance. We asked in a prior series ” Will a single company become the dominant provider in the cloud? ” Today we look at the more practical side of “who is winning now” – who is setting the rules and who is in the trenches. Quite a number of the responses to our earlier posts emphasized that “the cloud should be free”, meaning that it should have governing principles to avoid one vendor from owning the landscape. Here are a few groups that have emerged to provide some context in how this may come together, both philosophically and practically. In both, the devil is in the details. A good summary of some of the current combining of forces is by the Open Grid Forum . (In our opinion, grids have given way to clouds as the dominant concept in this technology makeover). A resource directory of initiatives is located at the Cloud Standards Wiki , which in itself was formed by a handful of organizations and movements working to align around setting rules and patterns for cloud computing. The Open Cloud Consortium is organized around developing practices around sharing resources and has recently focused on a developing a test bed. The DMTF is working at the core definition of virtualization. It recently focused on the 1.1 version of the Open Virtualization Format (OVF) specification that focuses on packaging virtualization instances and creating a portable mechanic distribution by defining envelope and collection parameters around the virtual machine and its services. The organization, which contains members of IBM, Microsoft, Dell, VMware, XENSource, Sun, and NEC, has submitted 1.1 for consideration as an ANSI and ISO standard. The efforts by the federal government in its data.gov initiative shows that there’s a market that’s starting to see the value of raw government data formats . Soon, we would expect this to be powered by a mesh of computer resources that allow all sorts of jobs – integrated jobs – to work with these data sets. It would comprising an active government cloud. Do Not Covet Thy Neighbors Network Resource When looking for things to avoid, we found a lot of philosophical questions around data ownership, logging and portability. These discussions are alive and well and seem to be being absorbed into vendor solutions and consortiums like the ones mentioned earlier. For a more practical view, we turned to a friend of ReadWriteWeb, Thorsten von Eicken , and have summarized his thoughts from a recent post, ” Top Cloud API Sins . Bold items are our (loose) mapping to biblical terms. Do not covet your neighbors resources. : Listing of resources without the details, e.g., a list-servers call that doesn’t return all the details for each server. This makes it very expensive to poll for server state changes … Do not make cast idols : Not returning a resource id on creation. Some APIs don’t give you a server i.d. when you request a server … Labor six days, rest on the seventh : Providing a task queue. Several APIs I’ve seen have a task queue that is supposed to provide updates on tasks that are in progress E.g., you launch a server and you get a handle onto a task descriptor. For us that’s just overhead … Though shall not bear false witness : Not returning deleted resources in a “list resource” call. In particular, terminated servers must be returned in a list servers call for a certain duration, probably at least for an hour. Ouch! … Shall not covet his neighbor (or force me to repaginate) : Pagination that goes page-wise instead of using a marker, e.g. where you get page one or the first 100 resources and then issue a query for “page 2″ or “from 100 on”. Explain to me how a client can get a consistent resource listing when resources can be added and removed concurrently … Randy Bias added to Torsten’s post: Treat others as you want to be treated Your UI MUST use your API so you understand how to be a consumer of your own API … We plan on keeping up with this list and seeing how it intersects with implementations and standards that evolve. Please let us know your thoughts below. Nirvana: Smells Like Services Orientation Torsten goes on to describe a picture of the future. “Now here’s what I’d really like to see. This is what we’re working on for internal purposes and it’s not easy, which is an event based interface instead of a request-reply based interface… ” This sounds like a vision where we all win. Smart services in the cloud, rather than resources alone. This starts to get us closer and closer to an object-orientated network. Maybe that’s what the cloud will be for platforms, infrastructure and software. The industry has been quick to identify the layers. But perhaps the point is piecing them together in a smart transactional framework. A way to engineer highly reliable systems around these architecture challenges may sound familiar to those who monitor existing data centers today. Torsten continues, “We run a good number of machines that do nothing but chew up 100% cpu polling EC2 to detect changes. Fortunately cpu cycles are cheap :-) ”. This is practical intervention between vision and get it done. We find it refreshing to hear this type of dialog in the industry and see a fresh opportunity for defining efficient patterns for this next generation of the cloud infrastructure. Perhaps a new concept is forming: “Divine Computing”. Where do you sit in the “just do it” spectrum? Photo credit: tsarkasim , Amsterdam Esogna Discuss

Insights: Three Reasons Why Zoho Joined the Google Apps Marketplace

Since the announcement went live yesterday about the Google Marketplace , we’ve had a number of companies come to us about how its applications will fit with the service. We’ll do a fuller look at these companies this week but for some immediate perspective we decided to take a look at Zoho , a service that competes with Google Apps. So it is it interesting that the company joined Google Apps Marketplace in its launch. Sponsor Buy why would Zoho offer its applications to integrate with Google? Yes, the companies compete. But Raju Vegesna of Zoho says that it is far more important to complement Google Apps. Over the past few years the company has worked to make it simple for Zoho customers to use its services in tandem with Google Apps. Zoho offers Google Sign-in, Google Apps Sign-in and recently it integrated with Google Docs. Vegesna gave us three reasons why Zoho decided to be part of the launch. His perspectives should provide some insights about the symbiotic relationship Google Apps Marketplace will foster. Extending The Relationship For many developers, integrating with Google Apps represents a significant business opportunity. Google announced at its launch that it passed the 25 million customer mark over the weekend. Vegesna: “First, we have 50% more apps than Google, especially on the business side (CRM, Project Management, Web Conferencing etc). This means, these additional apps can really complement Google Apps. Google has over 20 million users on G Apps and our Business apps can be sold to those customers. ” Google Dominates The Landscape To play in this era, you have to play with Google. They dominate as much as any company has in the past 30 years. The domination in large part is now solidified by its investment in its cloud infrastructure. Vegesna: “Second, we understand that this is going to be a Google dominated eco-system (IBM dominated Mainframe era, Microsoft dominated PC era and Google will dominate the web era) and we wanted to be an important player in this web era. We talked more about this here and here .” A Platform Built On Email, Not CRM Yesterday, we touched on why the marketplace makes sense for companies standardized on Google Apps. With all the contacts in one place, people can add applications to fine tune Google Apps. Does a company start with the same foundation if the platform is built on CRM? Vegesna: “Third, when someone builds a platform, email is a great app to build the platform around, rather than CRM (which salesforce did). We think it’ll be a good and succesful platform for online apps which will move the web app momentum forward and we want to be a key player (the same way Adobe was a key player in PC era).” For more about the Zoho integration: Discuss

Reader Play: Google Reader’s New Fast Flip Style Interface

Google just launched a new Google Labs product for Google Reader: Google Reader Play . Reader Play is a new, highly visual way to browse your Google Reader subscriptions that is somewhat reminiscent of Google’s Fast Flip . It replaces the busy Google Reader interface with an interface that focuses on a single story. Whenever a post includes videos or images, Play with highlight these and give you the option to read more of the text as well. This new interface allows you to browse through the feeds you already subscribe to, but Google Reader Play also emphasizes Google Reader’s ability to recommend items from around the web for you based on your preferences. Sponsor Big on Recommendations As Google notes, Play will learn from your preferences, based on the articles you read and “like.” You can also choose from a set of categories (tech, entertainment, arts, business, etc.) and Google Reader will create a personalized stream of items just for you. According to Google, Play uses the same algorithm as the Recommended Items feed in Google Reader. Play will even work if you don’t have a Google account. While you can’t star, like or share items, you can still browse interesting posts based on the categories you choose. This should make it a good tool for those users who don’t want to go through the effort of setting up a feed reader and subscribing to hundreds of different feeds. Get Started To use Google Reader Play, just head over here or look for “View in Reader Play” in the folder settings in Google Reader. You can switch stories by using your arrow keys or choose the slideshow mode that will automatically forward to the next story after a few second. Discuss

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