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When things change, especially if they change dramatically, we often yield to the temptation to hail this alteration as permanent. That change is particularly obvious when we regard our technology. But things that change, sometimes change back, or at least alter further, in ways we can’t anticipate. So, although Blackberry sales have declined relative to iPhone and Android , Blackberry remains a force in mobile, and tonight, Blackberry users can now Twitter from their devices using a dedicated app . Sponsor Features include: Tweet and reply notifications List builder Profile editing Change app appearance Strong caching Push notifications Short URLs Auto updating Discuss

TrendCentral: Fabric on Demand offers customers ten different fabrics to choose from, ranging from naturals like cotton and cotton/linen blends to synthetics such as polyester satin and Lycra/Spandex (perfect for making an American Apparel-style bodysuit that won’t cut off your circulation). Fabric designers need only to upload an image file, choose a pattern to be generated with that image, select the fabric, and specify how many swatches or yards they want printed. Fabric on Demand will send out a “proof” before the order is actually manufactured, ensuring that you’re not surprised with a bolt of purple star print microsuede when you really wanted blue. Material Pleasures [TrendCentral]

Until now, anybody who wanted to implement real-time ads from OneRiot ’s RiotWise network had to get these ads through OneRiot’s API and create a customized user interface around these ads. This severely limited OneRiot’s appeal for website owner who wanted to experiment with real-time ads on their sites and services but were looking for a plug and play solution. Today, OneRiot is launching a new set of real-time ads that website owners can just plug into their sites. These dynamic ads will refresh automatically and display relevant ads based on the topics that are trending on the Internet right now. Sponsor For now, these new RiotWise display ad units are only available by requesting access directly from OneRiot. Chances are that the company will make it easier to get access to these ads in the near future. OneRiot is targeting these new ad units at services that are already in the real-time ecosystem, including social networks, real-time meme trackers and other social sharing services. Some of the services that currently use OneRiot’s ads through the company’s API include Digsby , ÜberTwitter and a number of real-time search engines. According to OneRiot these ads lead to “click through rates at four times industry norms.” While we can’t verify this data, it doesn’t come as a surprise that these ads, which usually point to interesting and relevant content on OneRiot’s partner sites would have high click-through rates, especially if users are already on news site or are using a browser-based Twitter tool. On the other hand, we also don’t know what kind of payout website owners can expect from these ads, so a higher click-through rate could still mean that publishers end up earning just as much money from RiotWise as they currently do from AdSense or similar programs. Discuss

From time to time as you might have noticed we like to post some things that are a little bit unusual. For example today I would like to present  Fjaril , a drawer system designed by Danish designer Jakob Jørgensen . Fjaril is one of his many projects which distinguishes itself with its beautiful sculptural nature and fine craftsmanship. As Jakob describes it, it goes from being a simple box into a functional sculpture. This drawer system expands rhythmically and go in this movement from being a simple box to be a functional sculpture.

Google Apps is offering migration for Microsoft Exchange. The service is free with Google Apps Premiere or Google Apps Education. Last July, Google Apps began offering migration from IBM’s Lotus Notes. Most enterprises are standardized on either Microsoft Exchange or Lotus Notes, which means that Google now pretty much can migrate any organization to the cloud. Google also offers connection to Blackberry Enterprise Server.Google Apps is providing migration for Microsoft Exchange 2003 and 2007. Sponsor Microsoft has very limited capability to offer a cloud-based email environment. Most of the offerings it provides are locally installed, single-hosting services. Concerns will wane about cloud security. The ability to offer a cloud-based email environment for easy access will be the norm, not the exception. But even though Google has a jump, Microsoft will have its own offering. In the meantime, Google has an opportunity to make another leap into the enterprise. This does represent a tipping point for many companies shedding IT assets. The question about email often comes up when companies consider moving to the cloud. It’s an important part of the migration. In recent weeks, we have seen how email is becoming a foundation for the evolution of a web oriented, social enterprise. Google Apps Marketplace offers the capability to offer third party applications that integrate with Google Apps. Email is a critical part of the equation in this Google ecosystem. It provides a backbone for companies to connect its employees with Google Apps and the associated third-parties. The process to migrate looks relatively simple. Through Google Apps, a customer enters their Microsoft Exchange user name and what it calls “two-legged OAuth,” consisting of a consumer user key and a consumer “secret”. They then upload a .CSV file consisting of the email adresses, calendar and contact information. It is optional what to migrate. For example, an IT administrator may upload email addresses and contact data but not the calendar. Email service does not get interrupted during the migration. This is a compelling offering for companies moving to the cloud. But it’s only part of the equation. Google still needs to prove it is robust enough for the enterprise to migrate to Google Apps. In the meantime, Microsoft needs to act fast and provide a cloud offering that at least gives its own community the option to move Microsoft Exchange to the cloud. Discuss